The Ultimate Marketing System Sneak Peek
The Ultimate Marketing System without paying a dime
Look, if you own a small business then it’s likely that one of your greatest challenges is marketing – or more specifically – getting more customers and more sales.
But, don’t worry, you’re not alone – it’s the single greatest challenge every business faces, but guess what – marketing isn’t really that complicated – if you know what to do when, who to do it with and how to get the most bang for your time and money.
Not many people talk about marketing this way, but marketing is a system. When you realize this and stop practicing the “marketing idea of the week,” you’ll understand the secret to building consistent and predictable marketing momentum.
And here’s the good news, you don’t have to try and figure out on your own – I’ve cracked the code and successfully implemented a simple marketing system in thousands of small businesses around the world that has created millions upon millions of additional revenue for my clients.
So, if you’re one of those people that thinks marketing is hard or complicated or something you’re just no good at – I’ve got news for you – none of that is true.
Take the free sneak peek and grab the entire lesson on The Marketing Hourglass.
We've held nothing back in this free session so that you can check out an essential part of the program. Simply click the Get Access button below and gain free access to a preview of The Ultimate Marketing System.
Here’s an overview of what’s contained in the full portal
Lesson #1: Discover your Ideal Target Market (not available in sneak peek)
In this guide we introduce the concept of “Strategy Before Tactics”. We’ll start by asking you to analyze and benchmark your current client base with an eye on identifying your “Ideal Client”.
Once you discover your ideal target market or markets, you must define them in a way that is very easy to understand.
You then must begin to communicate this definition to everyone in your firm, your bank, your vendors, and those you network with, so that they can clearly understand who else might benefit from your services.
Lesson #2: Creating a Unique Core Message (not available in sneak peek)
In this guide we’ll focus even on the discovery and communication of a core point of differentiation that informs and drives every tactical aspect of your marketing.
We commit to things we believe in and companies that get that make their entire marketing about purpose instead of product. We’ll focus on making your well communicated sense of purpose a major part of your point of differentiation.
We will then wrap things up on focusing on defining, molding and communicating your culture in ways that support a positive brand experience in order to create a very powerful source of business.
Lesson #3: Brand and Identity (not available in sneak peek)
A properly executed identity can set the expectation for your client or potential client’s experience with your firm.
In this guide, we’ll work on developing more than just your logo or company name, and dive into the entire scope of elements that we fit under the heading of style.
Every time a client or potential client comes into contact with your firm he/she is experiencing your firm’s brand or style.
By covering the all the elements described in this guide, you will be on your way to ensuring that these interactions will be in support of your company’s image as opposed to detracting from it.
Lesson #4: The Marketing Hourglass (full session available in Sneak Peek)
The central element of the Duct Tape Marketing System is something we call The Marketing Hourglass. The hourglass shape informs the emphasis on creating a total customer experience as opposed to simply going out and generating leads.
The steps in the Hourglass – know, like, trust, try, buy, repeat and refer will be linked to specific actions or processes in your business designed to move prospects and clients logically down the path of the Hourglass.
Lesson #5: Content that Builds Trust and Educates (not available in sneak peek)
Marketing today is more about being found and less about going out and hunting. In today’s online, socially enabled world the currency of being found is content.
In this guide we’ll help you create your plan for consistently producing the kind of content that builds trust, educations and gets you found.
Lesson #6: Creating a Total Online Presence (not available in sneak peek)
It’s no longer enough to consider your Website enough as an online marketing tool. It’s got to stand up and practically beg people to interact with it.
In this guide we will discuss the various tools and tactics needed to take full advantage of the online buyer and social media participant.
Lesson #7: Search Engine Marketing (not available in sneak peek)
Getting your business found by Internet surfers is one of the most important reasons for creating a web site. It is a good idea to learn a thing or two about search engine optimization (SEO) but the good news is the typical small business only needs to focus on three things to greatly improve their chances for showing up in search results for key phrases!
In this guide we will not only go into detail about the three most important things to SEO, but we will also provide you with an SEO toolbox to help you get ahead in the search game.
Lesson #8: How to Win in Local Search (not available in sneak peek)
Local prospects and customers use the Web to find local businesses – everything from legal services to shoes. Positioning your business to be found by those local buyers can be the difference between surviving and thriving.
In this guide we’ll show you how to dominate in the local search game by following a well thought out 5-step process.
Lesson #9: Advertising for Guaranteed Results (not available in sneak peek)
Advertising is one of the legs of the “Lead Generation Trio” and while it is potentially one of the more expensive items in the marketing budge it still plays key role in our system.
In this guide you’ll learn how to integrate your advertising spend with your content strategy to get the greatest return on investment.
Lesson #10: Referral Marketing and Strategic Partnering (not available in sneak peek)
Referral marketing is the second leg of the trio and when understood properly, it will allow you to take a proactive view of referral generation as opposed to simply relying on chance mixed with good work.
In this guide you will learn to build a referral engine for your business by implementing referral processes and campaigns to amplify your refer ability and by keeping referrals generation top of mind for your customers, partners and staff.
Lesson #11: Public Relations in Real Time (not available in sneak peek)
The third leg to the trio, Public Relations, can produce some of the most credible lead generation results when used in conjunction with the other two legs. From a trust standpoint few things beat the mention of your firm by what is seen as an unbiased 3rd party.
In this guide you will find specific information about how to create and format a PR toolbox to act as a systematic approach to PR generation.
Lesson #12: Turning Leads into Customers (not available in sneak peek)
Many small business owners dislike the idea of selling. The good news is that when you install and operate the Duct Tape Marketing System, you’ll find that your prospects will be sold in some cases before your first meeting.
In this session we’ll show you the steps involved in turning an educated prospect into a paying customer.